Sound Reference has been established to bring the very best Genelec Active Loudspeakers to the Middle East consumer by Ameer Karipal, a businessman who is currently invested in the Electronics, Hotel & Food Industry. We are the new distributor for Genelec Home Audio in the Middle East.

Ameer Karipal is an Indian National settled in the UAE with more than three decades of experience in the Audio-visual industry in India. He along with Farooq Pasha was instrumental in establishing the first and only exclusive Genelec Experience centre in Bangalore, India.

He will be ably supported by Suresh Thadani, Business Development Manager  who has vast experience in dealing with Home Audio products in the Middle East and Far East markets. He has closely worked with Imagine Group, Dubai, UAE( Distributor for Dynaudio, Krell & Esoteric in GCC) & GR Media Solutions, Dubai, UAE (Distributor for Bowers & Wilkins, Integra). He has also  distributed Pioneer Home Audio in South India earlier.

Muhammed Amras, Marketing & Admin Manager completes the team. He will be in charge of digital marketing, warehouse & logistics.

We offer a wide range of Genelec Active Loudspeakers that cover all professional applications from traditional stereo to modern surround sound reproduction in the latest digital immersive audio formats. We have an extensive range of reference quality Genelec Active Loudspeakers for any ambience & room size.

We will work with individual clients, architects, interior designers, dealers and system integrators to create the perfect balance between aesthetics, acoustics and audio delivery.

We can design a solution or analyse a problem, propose solutions and oversee implementation according to your needs.

Our superior product delivery is backed by the highest standards of acoustical advice, professional installs and customer support to offer our clients the ultimate experience in sound & vision.